The project creates a new brand identity system that would provide a new way of thinking and experiencing the L.A Marathon, and really allows its unique characteristics to stand out among others. It is an energetic and festive event which embraces and encourages people that by running together, we can finish.
Tagline: Together, we (you) can finish.
Brand Keywords: Energetic | Communal | Passionate | Sporty | Local
Color Choices: Chosen color palettes reflects the essence of the LA Marathon and promotes brand recognition when used consistently and correctly. Passionate orange, energetic yellow, sporty blue, local mint, and communal pink all come together and celebrate for the pinnacle running achievement.
* The project is now used as a student work example for the class Communication Design 4: Identity System at Art Center College of Design. Special thanks to Gerardo Herrera.